Make premium your 1st choice

At Pernod Ricard we’re working in partnership with the on-trade to help develop their premium drinks offering. By creating innovative, profitable serves, we can excite and engage consumers while increasing profitability for our on-trade partners.

Premium Opportunity

This website includes more than 200 premium drinks recipes, carefully matched to individual occasions. It allows bar managers to easily and quickly calculate the profitability of a particular drink, get tips from the how-to guide, print recipes and point-of-sale material, and even create bespoke bar menus.

Premium Occasions

We’re firm believers that there’s a premium drink for every occasion, and our range of world-class brands contains a wide range of options. Whether it’s a Champagne cocktail to celebrate a big occasion, a Jameson and Ginger for St Patrick’s Day, or a relaxing after-work Plymouth and Tonic, there are endless ways premium drinks can fit into your customers’ lives.

We’ve included a selection of 22 occasions below where a spirit, wine or Champagne serve can enhance consumers’ enjoyment. Use the menu creator to discover a range of serves for each occasion, and get printable point-of-sale and menus for four of the big ones.

The Pernod Ricard Portfolio

At Pernod Ricard we have an extensive portfolio of premium international and local drinks, including some of the most famous and iconic brands in the industry. Explore some of these household names below.

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